Grasping new initiatives

InterGaming speaks to DJ Smith, managing director of New World Gaming, who, in his 30 years in the gaming industry, has built an extraordinarily rich portfolio of experience in casino operations, new casino development, technical compliance consulting, project management and new product development.

“The biggest challenge facing traditional casino operators and investors in jurisdictions affected by the credit crunch,” explains DJ Smith of New World Gaming, “is the need to meet the demands of a reduced market populated by those who are demanding more value for their money.”

Describing one recent trend in both the retail and casino sectors as a “flight to quality”, particularly in the UK, Smith suggests that premium quality establishments are showing significant growth.
“For the others the challenge is to find the necessary funds and retain and motivate the necessary talent to meet customers’ new and growing levels of expectation.”

New World Gaming, which was founded by Jake Waller in 2008, “fills a niche” in the gaming consulting market between the large and more traditional consulting firms and the many individuals who provide consulting services. Smith joined NWG in the role of managing director in 2009 and was joined afterwards by associates Martin Watson, David Mills and most recently Steve Karoul.

“Our flexible structure and the mix of overlapping capabilities among us allows us to respond very quickly to our clients’ needs and to deliver personalised service that is backed by the promise of continuity of business,” says Smith. The company’s areas of expertise include management consulting, as well as management, development and investment services.

“There are several ways in which we can help to overcome today’s challenges, one of which is a hard hitting five-day marketing review programme,” he continues. “We also introduce systems to optimise customer service by aligning staff with traffic flow, systems to enable flexible scheduling and accurate payroll management and systems to measure footfall conversion rates.”

This feature can be read in full in the April 2012 issue of InterGaming

April 4, 2012 by Simon Liddle intergameonline.com

BBC reports that the Great Yarmouth council has now selected the casino operator, http://tinyurl.com/cl8erxk

NWG announces thier association with Mike Gore MBA

New World Gaming is pleased to announce its association with Mike Gore MBA, J.D, leading gaming expert in Asia

Michael J. Gore’s engagement in the gaming industry in Asia spans two decades and has given rise to extraordinary accomplishments across a broad range of activities and regions. He has extensive experience in casino regulation, casino licensing investigations, casino bid and application processes and an operational background of running some of the best and largest casino resorts in the world. Whilst he has worked with the highest-level Asian players, he has also successfully competed in low cost environments. In terms of regulation and competition, he has worked and been licensed in restrictive gaming environments and also in some of the most open and competitive ones in Asia. Amongst Michael’s many achievements is his key role in the winning bid for Singapore’s Resorts World Sentosa and the opening of 8 regional casinos in Cambodia, India, and Africa over the last 10 years.

Michael is a US Attorney licensed in the Gaming States of Nevada and New Jersey. He has a Juris Doctor Degree awarded in 1988 from the University of Rutgers-Law School and an MBA awarded in 2006 from the University of Phoenix, Arizona. He has worked as both a Surveillance Director and as a VP Casino Operations for Genting Highlands Resort in Malaysia, then the largest casino in the world. His consulting assignments have seen him take on diverse roles such as Casino Marketing Manager, Executive Director of Operations, CEO and COO at different Asian and Australian gaming properties. The Asian market is the current hotspot for gaming and is likely to hold this position for the decade ahead. Call NWG today to begin your entry into this lucrative but complex market.

http://www.newworld-gaming.com/casino-consultant-profiles.htm

Preview of an intergame interview with DJ Smith

A quick preview from Intergame on an interview with DJ Smith Managing Director of New World Gaming, (www.newworld-gaming.com)

http://intergameonline.com/casino/news/6945/exclusive-i-gaming-to-make-a-trip-to-a-casino-a-rare-occasion

Renowned Casino Marketing Executive Steve Karoul

Renowned Casino Marketing Executive Steve Karoul has now joined NWG as an Associate

Steve is widely viewed as the world’s leading expert in casino marketing and casino player development. He has lived and worked in the United States, South Africa, Istanbul, Hong Kong, Bangkok, Singapore and the Philippines and has conducted casino marketing activities in well over 100 different countries around the world. Among his many activities in these countries has been the building of relationships with the top 1% to 2% of customers which represents leaders of industry, royalty and other extremely wealthy and powerful individuals. Steve is an author and a journalist who understands all aspects of casino marketing and he writes for Global Gaming Business, Casino Enterprise Management, Urbino, Casino World, Indian Gaming, Inside Asian Gaming, Gaming for Africa and many other publications often injecting his own unique hands-on working experiences.

Steve’s specialty areas are Casino Marketing, Player Development, Asian Marketing, Junket Marketing and Business Consulting. His highly successful Casino Marketing Tune Up is not to be missed if you want to optimize your market opportunity.

http://www.newworld-gaming.com/casino-consultant-profiles.htm